Why marketers are thinking
like product managers

Today’s top-performing acquisition teams are rethinking the traditional roles of marketing, taking a page out of the product manager’s playbook. These teams treat their websites, landing pages, and emails as products, driving user acquisition with the same rigor and resources as product development.

In this exciting discussion, Dillon Baker (Mixpanel), Collin Crowell (Kameleoon), and Ben Labay (Speero) explore:

• Why the lines between marketing and product are blurring
• The secrets behind the success of acquisition teams treating campaigns like products
• How these teams leverage design, data, and development for growth
• What this shift means for the future of traditional marketing roles

Can’t make it live? Don’t worry, we’ll send the recording and takeaways to your e-mail.