About the awards
About the event
The Experimentation Thought Leadership Awards recognizes helpful and engaged voices that contribute to our collective knowledge of experimentation. Join us as we honor the work of experts in categories including data analytics, UX, behavioral science, CRO, product experimentation and more.
Think you or someone you know deserves recognition for their contributions to experimentation? Nominate them below.
- Conversion Rate
- Data & Analytics
- Product & Feature
- UX & Behavioral
- Rising Star
- Experimentation Thought
Leader of the Year
Lucia van den Brink
CEO & Co-Founder, Gable
President & Partner, Kick Point Inc
Product Discovery Coach, ProductTalk
Product & Feature Experimentation
Awarding excellence in thought leadership on product-led growth, and product and feature experimentation.
Data & Analytics
There is no experimentation without data analysis. This award celebrates a proven innovator and thought leader in data management, best practices, and analysis.
UX & Behavorial Science
This award celebrates experts dedicated to spreading their knowledge of UX, messaging, and behavioral science and the important role they play in experimentation.
Conversion Rate Optimization (CRO)
Awarding the influencer reminding us of the importance of ‘test to learn’, sharing their hard won learnings, and pushing for data-driven decision-making.
This award highlights the ‘up-and-comer’ you need to follow in 2023. Spanning across categories, this award recognizes someone devoted to sharing their knowledge with their growing community.
Experimentation Thought Leader of the Year
Awarding the ‘best of the best’ thought leaders in experimentation. These experts have built a devoted audience with content that always informs, excites, and propels the practice of experimentation forward.
Shagun has nearly a decade of building and scaling experimentation programs for companies like AMEX, Macy’s, Charlotte Russe, Optimizely, and Gympass.
As Vice President for Kameleoon, North America, Collin leads the company’s go-to-marketing strategy, partnership development and co-marketing, and brand journalism.
Katie has worked in the CRO industry for over a decade — building, running, and marketing experimentation agencies, A/B testing platforms, and UX tools.
Anjali Arora Mehra
Anjali is a seasoned analytics and experimentation leader with experience in leading high-performing teams to provide actionable business insights for companies like Docusign, Wayfair, Shutterfly, and Constant Contact.
Casandra has helped companies of all sizes grow efficiently using experimentation, most recently building an experimentation program at Shopify and scaling it to thousands of experiments a year.
What are the judging criteria?
The Trust will be looking for thought leaders that can clearly display expertise in their area. Judges are seeking experts who have succeeded in building an engaged audience with thoughtful and innovative content. Nominees will be evaluated on the following criteria: audience engagement and size, followability, original thought, and quality and cadence of content.
When will the winners be announced?
The winners will be announced at our virtual awards show on October 5, 2023. Register for the event here to be notified of key dates and deadlines.
When will the shortlist be announced?
The shortlist of candidates will be announced on September 15th, 2023.
Can I nominate myself?
Absolutely! If you are someone on the cutting edge of experimentation and using your voice to educate others, you are encouraged to nominate yourself.