About the awards

About the event

The Experimentation Thought Leadership Awards recognizes helpful and engaged voices that contribute to our collective knowledge of experimentation. Join us as we honor the work of experimentation experts in categories including AI, data analytics, UX, behavioral science, and more.

Think you or someone you know deserves recognition for their contributions to experimentation? Nominate them below.

Award Categories

Category 01_Web
Product & Feature Experimentation

Awarding excellence in thought leadership on product-led growth, and product and feature experimentation. 

Category 02_Web
Data & Analytics

There is no experimentation without data analysis. This award celebrates a proven innovator and thought leader in data management, best practices, and analysis.

Category 03_Web
UX & Behavorial Science

This award celebrates experts dedicated to spreading their knowledge of  UX, messaging, and behavioral science and the important role they play in experimentation. 

Category 04_Web
Optimization

Awarding the influencer reminding us of the importance of ‘test to learn’, sharing their hard won learnings, and pushing for data-driven decision-making.

Category 06_Web
AI Influencing Experimentation

This award honors the groundbreaking achievements of AI experts in experimentation.  They not only keep up with the latest trends but also share invaluable thought leadership on leveraging AI to drive innovation.

Category 05_Web
Rising Influencer

This award highlights the ‘up-and-comer’ you need to follow in 2024. Spanning across categories, this award recognizes someone devoted to sharing their knowledge with their growing community. 

Category 07_Web
Experimentation Thought Leader of the Year

Awarding the ‘best of the best’ thought leaders in experimentation. These experts have built a devoted audience with content that always informs, excites, and propels the practice of experimentation forward.

Shortlisted Candidates

See Categories
  • Product and Feature
    Experimentation
  • Data & Analytics
  • UX & Behavioral Science
  • Optimization
  • AI Influencing
    Experimentation
  • Rising Influencer
  • Experimentation Thought Leader
    of the Year
Shortlisted Nominated - Siddharth Arora
Siddharth Arora
Head of product - Analytics, Experimentation at Yelp
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Shortlisted Nominated - Rosie Hogsmascall
Rosie Hogsmascall
Fractional Head of Growth, PLG
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Shortlisted Nominated - Alexandre Suon
Alexandre Suon
Managing Partner at Henkan & Partners & Head of Experimentation at Accor
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Shortlisted Nominated - Léa Samrani
Léa Samrani
Fractional VP Product at Passion.io
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Shortlisted Nominated - May Chin
May Chin
Head of Product Growth & Analytics at Zalora
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Shortlisted Nominated - Fabrice des Mazery
Fabrice des Mazery

Product & Growth at ProductROI

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Shortlisted Nominated - Yuliia Tkachova
Yuliia Tkachova
Co-founder & CEO of Masthead Data
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Shortlisted Nominated - Rehgan Bleile (Avon)
Rehgan Bleile (Avon)
Co-founder of Welyft
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Shortlisted Nominated - Georgi Georgiev
Georgi Georgiev
Owner of Web Focus LLC
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Shortlisted Nominated - Dana DiTomaso
Dana DiTomaso
Founder & Lead Instructor at Kick Point Playbook 
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Shortlisted Nominated - Cindi Howson
Cindi Howson
Chief Data Strategy Officer at ThoughtSpot
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Shortlisted Nominated - Bhavik Patel
Bhavik Patel
Director of Experimentation and Analytics at  LeanConvert and Founder & Community Event Organizer at CRAP Talks
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Shortlisted Nominated - Darren Hood
Darren Hood
UX Architect Lead at Perficient
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Shortlisted Nominated - David Mannheim
David Mannheim
Founder of Made with Intent
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Shortlisted Nominated - Eden Bidani
Eden Bidani
Head of Strategy & Copy at CAPE.Agency
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Shortlisted Nominated - Els Aerts
Els Aerts
Co-Founder of AGConsult
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Shortlisted Nominated - Vitaly Friedman
Vitaly Friedman
Founder of Smashing Media AG
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Shortlisted Nominated - Kristen Berman-1
Kristen Berman
CEO and Co-Founder of Irrational Labs
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Shortlisted Nominated - Talia Wolf
Talia Wolf
Founder & Chief Optimizer of GetUplift
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Shortlisted Nominated - Marianne Stjernvall
Marianne Stjernvall
Founder of Queen of CRO & ConversionHub
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Shortlisted Nominated - Maria Luiza de Lange
Maria Luiza de Lange
Head of CRO at Leovegas
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Shortlisted Nominated - Simbar Dube
Simbar Dube
Head of Marketing at Invesp
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Shortlisted Nominated - Daphne Tideman
Daphne Tideman
Growth Advisor & Consultant at Daphne Tideman Ltd
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Shortlisted Nominated - Ruben de Boer
Ruben de Boer
Lead Conversion Manager at Online Dialogue
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Shortlisted Nominated - Sadie St. Lawrence
Sadie St. Lawrence
Founder & CEO of Human Machine Collaboration
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Shortlisted Nominated - Brandeis Marshall
Brandeis Marshall, PHD
Chief Executive Officer at DataedX Group
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Shortlisted Nominated - Dr. Natalie Petouhoff
Dr. Natalie Petouhoff
AI + Empathy at scale
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Shortlisted Nominated - Cassie Kozyrkov
Cassie Kozyrkov
Chief Executive Officer at Data Scientific
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Shortlisted Nominated - Craig Sullivan
Craig Sullivan
CEO of Optimise Or Die
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Shortlisted Nominated - Jemima Joy Thanagaraj
Jemima Joy Thanagaraj
Director - Generative AI Practice Head at ProV International
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Shortlisted Nominated - Drake Som
Drake Som
Cofounder & Chief Product Officer of Sitewiz
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Shortlisted Nominated - Samuel Hess
Samuel Hess
Co-founder of Drip Agency
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Shortlisted Nominated - Natalie A. Thomas
Natalie A. Thomas
Director at The Good
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Shortlisted Nominated - Fenil Mangukiya
Fenil Mangukiya
CRO Consultant
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Shortlisted Nominated - Steph Le Prevost
Steph Le Prevost
Senior Consultant at Conversion
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Shortlisted Nominated - Samaneh Dehghanpour
Samaneh Dehghanpour
Founder of UX Check Up
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Shortlisted Nominated - Shiva Manjunath
Shiva Manjunath
Senior Web Product Manager - CRO at Motive and Founder of From A to B 
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Shortlisted Nominated - Deborah OMalley
Deborah O'Malley
CEO of Convert Experts and Founder of GuessTheTest
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Shortlisted Nominated - Erin Weigel
Erin Weigel

Author, Design for Impact

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Shortlisted Nominated - Kevin Anderson
Kevin Anderson
Senior Product Manager Experimentation at Vista
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Shortlisted Nominated - Stuti Kathuria
Stuti Kathuria
Founder of Conversion UX
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Shortlisted Nominated - Iqbal Ali
Iqbal Ali
Experimentation Consultant/Freelance at Mild Frenzy Limited
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Trust Advisory Board

benlabay (1)
Ben Labay

2023 Experimentation Thought Leader of the Year Award Winner 

CEO of Speero

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luciavandenbrink
Lucia Van den Brink

2023 CRO/Optimization Award Winner

Founder & Experimentation Lead at Increase Conversion Rate

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lukasvermeer (1)
Lukas Vermeer

2023 Data & Analytics Award Winner

Director of Experimentation at Vista

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rishirawat (1)
Rishi Rawat

2023 UX & BeSci Award Winner

Founder & Product Page Optimization Specialist
at Frictionless Commerce

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katiekelly
Katie Kelly

Founder of Antiquoted 

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collin-2
Collin Crowell

VP of Growth, North America at Kameleoon

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SEE MORE

Key Dates

July 16, 2024
Nominations Open
September 13, 2024
Nominations Closed
September 24, 2024
Shortlisted Nominees Announced
October 24, 2024
Winners Announced

FAQs

What are the judging criteria?

Judges will be looking for thought leaders that can clearly display expertise in their area. Judges are seeking experts who have succeeded in building an engaged audience with thoughtful and innovative content. Nominees will be evaluated on the following criteria: audience engagement and size, followability, original thought, and quality and cadence of content.

When will the winners be announced?

The winners will be announced in October 2024. 

When will the shortlist be announced?

The shortlist of candidates will be announced on September 24th, 2024.

Can I vote for myself?

Absolutely!