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Experimentation
Thought Leadership
Awards
Recognizing experimentation’s most influential and informative voices. Voting is now closed.
Voting is now closed. Register for the awards at the link below.
Shortlisted Candidates
- Conversion Rate
Optimization - Data & Analytics
- Product & Feature
Experimentation - UX & Behavioral
Science - Rising Star
- Experimentation Thought
Leader of the Year
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Award Categories
Product & Feature Experimentation
Awarding excellence in thought leadership on product-led growth, and product and feature experimentation.
Data & Analytics
There is no experimentation without data analysis. This award celebrates a proven innovator and thought leader in data management, best practices, and analysis.
UX & Behavorial Science
This award celebrates experts dedicated to spreading their knowledge of UX, messaging, and behavioral science and the important role they play in experimentation.
Conversion Rate Optimization (CRO)
Awarding the influencer reminding us of the importance of ‘test to learn’, sharing their hard won learnings, and pushing for data-driven decision-making.
Rising Star
This award highlights the ‘up-and-comer’ you need to follow in 2023. Spanning across categories, this award recognizes someone devoted to sharing their knowledge with their growing community.
Experimentation Thought Leader of the Year
Awarding the ‘best of the best’ thought leaders in experimentation. These experts have built a devoted audience with content that always informs, excites, and propels the practice of experimentation forward.
Advisory Trust
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Shagun Aulakh
Shagun has nearly a decade of building and scaling experimentation programs for companies like AMEX, Macy’s, Charlotte Russe, Optimizely, and Gympass.
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Collin Crowell
As Vice President for Kameleoon, North America, Collin leads the company’s go-to-marketing strategy, partnership development and co-marketing, and brand journalism.
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Katie Kelly
Katie has worked in the CRO industry for over a decade — building, running, and marketing experimentation agencies, A/B testing platforms, and UX tools.
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Anjali Arora Mehra
Anjali is a seasoned analytics and experimentation leader with experience in leading high-performing teams to provide actionable business insights for companies like Docusign, Wayfair, Shutterfly, and Constant Contact.
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Cassandra Campbell
Casandra has helped companies of all sizes grow efficiently using experimentation, most recently building an experimentation program at Shopify and scaling it to thousands of experiments a year.