Top-performing companies combine marketing-led and product-led strategies to drive growth.
Research shows that 90% of industry-leading organizations have product-led growth (PLG) and marketing-led growth (MLG) strategies and teams that are strongly aligned.
In this session, we'll share how the very best teams come together to drive innovation through experimentation.
In this session, you will learn:
- How to bring together product and marketing teams in cross-functional harmony with real-life examples from Kameleoon.
- How to align product and marketing-led growth strategies to produce sustainable, repeatable growth
- Why an integrated experimentation strategy is critical for growth and how to implement on in your own organization