SUCCESS STORY

Vertbaudet

increases conversions by personalizing flash sales on its homepage

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Context

Vertbaudet is Europe’s leading online retailer of children’s products, with over 100 million website visits and 20 million products sold every year.

Vertbaudet used to showcase a generic flash sale on the homepage. Given the breadth of both its range and its customers’ needs, the offers weren’t always a good fit for particular visitors.

Discover how, thanks to the new personalized experience, Vertbaudet saw a 22% increase in the click-through rate to flash sale pages.

RESULTS

+22%

of clicks

+30%

conversions

Web personalization takes our relationship with our customers to the next level.
We can offer them an experience similar to in-store, addressing the needs they have at the time of their visit.

Personalization is of prime importance to us
because our customers’ well-being and loyalty are Vertbaudet’s top priorities.

Rémi Gagnadre,

UX Project Manager

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