SUCCESS STORY

Vertbaudet

retains customers and boosts upsell by personalizing product information pages

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Context

Vertbaudet is Europe’s leading online retailer of children’s products, with over 100 million website visits and 20 million products sold every year.

Customer loyalty is a key challenge for the brand, which particularly wants to retain mothers-to-be, a very important segment.

Discover how Vertbaudet has increased its loyalty program subscriptions by 24% thanks to personalized product information pages.

RESULTS

+24%

in club membership

+15.6%

in cart checkouts

Kameleoon enables us to personalize each visitor’s experience in real-time and according to the context of their visit. Currently, the message is generic for all products, however we’re working on messages for each type of product, which AI could push based on our customers’ interests.

Rémi Gagnadre,

UX Project Manager

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