Success story

Toyota

generates 97% more leads thanks to predictive targeting

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AUTOMOTIVE

Context

The primary goal of Toyota’s French website is to generate test drive requests from visitors with a high probability of converting.

To meet this objective, the Toyota marketing team relies on Kameleoon's AI to measure the purchasing intention of their visitors.

RESULTS

+97%

increase in leads generated

Until now, we carried out manual scoring of our visitors to determine the quality of the leads we then sent to our dealers. Kameleoon's AI outperforms this manual scoring by targeting visitors precisely according to their interest in particular models and also saves us a lot of time.

Julien Descombes,

Digital Communication Manager

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