The Total Economic Impact Of Kameleoon

Increase eCommerce Sales, Improve Engagement, and Personalize Websites with Ease using Kameleoon

The ability to optimize customer experience (CX) is increasingly critical to brands’ ability to win, serve, and retain their customers.

Experimentation and personalization are central to optimizing the experience, boosting conversion rates and achieving business objectives.

Kameleoon's A/B testing and AI-powered personalization platform is used by over 450 brands to support and accelerate their digital strategies and growth.

To highlight the benefits Kameleoon can deliver, the company commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Kameleoon.

As part of this analysis and to better understand the benefits, costs, and risks associated with Kameleoon platform, Forrester interviewed multiple client organizations about their experiences and the benefits they have received. 

Download the study to read Forrester's full analysis and client feedback and learn how to generate greater ROI from your experimentation and personalization programs.


Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester’s Consulting services connect you directly with research analysts who apply expert insight to your specific business challenges.

Forrester (1)


  • The Kameleoon Customer Journey
  • Analysis of Benefits
  • Analysis of Costs
  • Financial Summary
  • Kameleoon: Overview
  • Client Use Cases and Benefits
improvement in conversion rates
reduction in campaign set-up time

Thanks to Kameleoon's predictive and data science capabilities, we multiplied promotion ROI by three times

Merchandising and search engine manager,  
Kameleoon client in e-commerce


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