---
title: The Total Economic Impact Of Kameleoon | Personalize Websites With Ease
description: Download the study to read Forrester's full analysis and learn how to generate greater ROI from your experimentation and personalization programs.
image: https://pages.kameleoon.com/hubfs/og-forrester-study.png
---

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# STUDY

# **The Total Economic Impact**™ **Of Kameleoon**

Increase eCommerce Sales, Improve Engagement, and Personalize Websites with Ease using Kameleoon

[Start reading](https://pages.kameleoon.com/en/total-economic-impact-kameleoon-study#register-form)

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The ability to **optimize customer experience (CX) is increasingly critical** to brands’ ability to win, serve, and retain their customers.

**Experimentation** and **personalization** are central to optimizing the experience, boosting conversion rates and achieving business objectives.

Kameleoon's A/B testing and AI-powered personalization platform is used by over 450 brands to support and accelerate their digital strategies and growth.

To highlight the benefits Kameleoon can deliver, **the company commissioned Forrester Consulting** to conduct a Total Economic Impact™ (TEI) study and **examine the potential return on investment (ROI)** enterprises may realize by deploying Kameleoon.

As part of this analysis and to better understand the benefits, costs, and risks associated with Kameleoon platform, **Forrester interviewed multiple client organizations** about their **experiences** and the **benefits** they have received. 

**Download the study to read Forrester's full analysis** and client feedback and learn **how to generate greater ROI** from your experimentation and personalization programs.

ABOUT FORRESTER CONSULTING

Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester’s Consulting services connect you directly with research analysts who apply expert insight to your specific business challenges.

![Forrester (1)](https://pages.kameleoon.com/hubfs/Forrester%20(1).svg)

#### SUMMARY

- The Kameleoon Customer Journey
- Analysis of Benefits
- Analysis of Costs
- Financial Summary
- Kameleoon: Overview
- Client Use Cases and Benefits

15%

improvement in conversion rates

+291%

ROI

-49%

reduction in campaign set-up time

Thanks to Kameleoon's predictive and data science capabilities, we multiplied promotion ROI by three times

Merchandising and search engine manager,  

Kameleoon client in e-commerce

## DOWNLOAD YOUR STUDY

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