report-covid

REPORT

THRIVING AFTER THE CRISIS
How brands can build a digital strategy for future growth

To thrive in an uncertain future brands need to be bold. The brands that succeed will be those that have created a customer-centric culture that uses experimentation and personalization to continually adapt everything they do to meet changing customer needs.

This report aims to give global brands the data, research and recommendations to succeed in a post-COVID world.

It brings together the results of a global study of over 5,000 consumers in the US, UK, France, Italy and Germany with recommendations from the agency leads within the GO Group, based on their current experience on the ground.

Businesses that adopt experimentation grow faster – now
is the time to accelerate your programs to drive lasting digital success.

The report includes detailed interviews with experts from Widerfunnel, Conversion., konversionsKRAFT, Converteo and GreatPixel.  

SUMMARY

  • The changing face of consumer behavior
  • 5 key themes that impact digital strategy
  • Country-by-country overview and advice
  • Preparing for change - recommendations for the future
  • Winning in the new normal and beyond
73%
of consumers expect brands to personalize their journey
+24%
of consumers will use digital channels more over the long term

From its beginnings, it was obvious that the COVID-19 pandemic and lockdowns would have an enormous impact on current and future digital behavior.This report aims to give brands the information they need to thrive in a changing digital world, including expert advice, based on the real-world experience of our agency partners at GO Group Digital.”

Jean-Rene_Boidron
Jean-René Boidron, 
Chief Executive Officer
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