SUCCESS STORY

Mumsnet

Increases click-through rate by 89% thanks to personalization

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MEDIAS

How we helped

Mumsnet is the UK’s leading parenting site, trusted by its 10 million
users to provide content and advice to answer their queries.

To help users find the information they are looking for, Mumsnet is
using Kameleoon to deliver a personalized experience that delivers
relevant content, tailored to their needs.

Download your success story to discover how Mumsnet increased their CTR by 89%.

RESULTS & ROI

+89%

in CTR and increased engagement

+38%

of weekly newsletter sign-ups

At Mumsnet our aim is to make parents’ lives easier - one way we can do this is by sharing information when and where they need it. Helping users starts with understanding their interests, in order to provide the best user experience possible.

Terence Neil,

CRO manager

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