Some travelers dream of white powder snow, others prefer to relax on a beach any time of the year. Club Mead wants to offer all of them relevant experiences and decided to personalize its homepage according to visitors’ preferences.
Club Med saw the number of sessions increase by 18% thanks to its personalization campaign.
“Our challenge was to personalize our visitors’ experience to offer the right destinations and resorts at the very beginning of their user journey. Kameleoon enabled us to improve the relevance of our homepage, and to segment users right away, according to their choice between “I want Mountains” and “I want Sun”. We were able to adapt our content to their interest for “Mountains” and “Sun” in real time. The user journey became more coherent, sessions per visitor increased by 18%.”
Guillaume Thénault, Senior Web Analyst, Club Med