Auchan Retail uses digital technology to personalize customer relationships and user journeys. In this case, it wanted to identify users’ interest in the Baby department and show them targeted special offers to increase sales within this segment.
It aimed to measure turnover, banner click through rates, the conversion rate and the average basket size as part of this process.
Auchan Retail wants to offer a coherent, seamless user journey, regardless of the channel or device used by the customer. This is the main challenge for successful personalization