Auchan Retail is a major international retail group. In addition to its 3,715 selling points worldwide, Auchan has created a successful e-commerce division, which operates websites including auchan.fr and auchdrive.fr.
Auchan Retail uses digital tools to personalize customer relations and user journeys. In this case, it wanted to identify users’ interest for the “Baby” department and show them targeted special offers, to increase sales within this visitor segment.
Sales increased by 18% per click on the banner as compared to the control group which saw a generic offer.
“Auchan Retail wants to offer a coherent, seamless user journey, whatever the channels and on all used devices. That’s the main challenge for successful personalization.”
Clara Deleu, E-CRM Manager, Auchan Retail