GUIDE-ROUTARD.png is the No.1 online travel guide in France. The website has an average 2.4 million monthly visitors.


We usually only visit travel websites ahead of a journey. Aware of this, worked on increasing the number of its newsletter subscribers to bring visitors back on its website and improve customer retention.


76% increase in newsletter subscription rate.

Sabine André

As Kameleoon’s solution is extremely easy to use, we were able to quickly test the different subscription pop-ins and find the one that leads to better conversions without deteriorating the user experience.

Sabine André, Head of CRM & Communuty,

Download the success story