Routard.com is the No.1 online travel guide in France. The website has an average 2.4 million monthly visitors.
We usually only visit travel websites ahead of a journey. Aware of this, Routard.com worked on increasing the number of its newsletter subscribers to bring visitors back on its website and improve customer retention.
76% increase in newsletter subscription rate.
“As Kameleoon’s solution is extremely easy to use, we were able to quickly test the different subscription pop-ins and find the one that leads to better conversions without deteriorating the user experience.”
Sabine André, Head of CRM & Communuty, Routard.com