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Routard.com is the No.1 online travel guide in France. The website has an average 2.4 million monthly visitors.


Context

We usually only visit travel websites ahead of a journey. Aware of this, Routard.com worked on increasing the number of its newsletter subscribers to bring visitors back on its website and improve customer retention.

Results

76% increase in newsletter subscription rate.

Sabine André

As Kameleoon’s solution is extremely easy to use, we were able to quickly test the different subscription pop-ins and find the one that leads to better conversions without deteriorating the user experience.

Sabine André, Head of CRM & Communuty, Routard.com

Download the success story