SUCCESS STORY

Rakuten

boosts conversion by optimizing product information pages

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Context

Rakuten is France’s third-largest marketplace platform, with around 11 million unique monthly visitors to its website.

Customer loyalty is a key challenge for the brand: 55% of its turnover is generated by members of its Club R loyalty club.

Discover how Rakuten increased by 0.9% its conversion rate by optimizing Club R mentions on its information pages.

RESULTS

+0.9%

in conversion rate

With Kameleoon, we can very quickly make changes to our website as soon as we identify an optimization with high added value.

These quick-win optimizations enable us to considerably improve the visitor experience and, consequently, our overall conversion rate.

François Duprat,

Head of Product

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