Rakuten is France’s third-largest marketplace platform, with around 11 million unique monthly visitors to its website.
Customer loyalty is a key challenge for the brand: 55% of its turnover is generated by members of its Club R loyalty club.
Discover how Rakuten increased by 0.9% its conversion rate by optimizing Club R mentions on its information pages.
With Kameleoon, we can very quickly make changes to our website as soon as we identify an optimization with high added value.
These quick-win optimizations enable us to considerably improve the visitor experience and, consequently, our overall conversion rate.