rakuten

Success story

Rakuten
boosts newsletter subscriptions by 15% through personalization
Rakuten
ECOMMERCE

Context

Customer surveys highlighted that Rakuten was better known as a seller of new products compared to second-hand items.

It therefore aimed to increase its profile in this market.

RESULTS

+15%
Newsletter subscriptions

We carry out around ten A/B tests or customizations on average every month.

We therefore have a fairly intimate knowledge of our visitors but the Kameleoon platform offers an extremely wide range of targeting options, allowing us to perform personalization exercises that add even greater value to our business.

id-priceminister
François Duprat, 
 Project Manager
Rakuten

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