PriceMinister is the French company that operates the online buying and selling platform for individuals and professionals, PriceMinister.com, the website is the second most visited e-commerce site in France.
Customer surveys demonstrated that Priceminister had a high level of recognition for new products, but less so for used products. So one of its marketing goals was to increase its profile in the second-hand market.
+15% newsletter subscriptions.
“In average, we carry out around ten A/B tests and personalization exercises each month. We therefore know our visitors fairly intimately, but the Kameleoon platform offers an extremely wide range of targeting options, allowing us to perform personalization exercises that bring even greater added value to our business.”
François Duprat, Project Manager at Priceminister