With thousands of products across 30 categories, visitors to retailer Auchan’s website all have completely different needs. Why then show them all the same thing on the home page?
Based on this observation, it launched tailored experience through a sales banner personalized to their interests. The first areas tested were the childcare, kids, furniture and gardening categories, with visitors without these interests served a generic banner.
With Kameleoon we were able to collect data on our visitors for a month and, thanks to an in-depth analysis, establish precise customer profiles.
This allowed us to create personalized experiences that exactly met the needs and expectations of our different visitor segments, increasing our sales by 2.5%.