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Allopneus is the French leader in online tire retail for all types of vehicles (cars, motorcycles, agricultural, etc.).

Context

Allopneus strength resides in its large choice of tires for any given vehicle and all weather conditions. However, drivers often don't think about changing their tires depending on the seasons. In consequence, Allopneus decided to thoroughly analyze its visitors’ behavior and test the relevance of a personalized user experience based on their local weather conditions.

Results

2.9% increase in winter tires sales.

Adrien Soulet

Too many drivers still think winter tires are only made to drive on snow. That's not true at all. Winter tires perform better in cold weather (under 7°C) than normal tires, they are way more secure. So, we wanted to raise awareness about this. Our objective was to create an optimized experience based on visitors' local weather, and offer them the right tires for their climate—in real-time thanks to Kameleoon. The results were immediate: winter tires sales went up 2.9% in February!

Adrien Soulet, E-marketing Project Manager, Allopneus

Download the success story