Meetic is France’s biggest online dating site.
Meetic's users pay a subscription fee to find their soulmate. To be sure they don't miss a single date, users receive notifications with real-time information. These notifications are essential for Meetic, they generate traffic and improve user retention.
3% increase in notification reactivation.
“For Meetic, the ability to contact our members and communicate through different channels (emails, push, etc.) is critical for user retention. Kameleoon made the targeting of opted-out members very easy. By explaining the benefits of notifications in a contextualized way, we managed to have 3% of these members opt back in and re-activate notifications!”
Cynthia Ramirez, Web & Mobile Customer Experience, Meetic