Users on Meetic, France’s biggest dating site, pay a subscription fee to find their soulmate. To be sure they don't miss a single date, users receive notifications with real-time information.
These notifications are essential for Meetic as they generate traffic and improve user retention.
For Meetic, the ability to contact our members and communicate through different channels (emails, push, etc.) is critical for user retention. Kameleoon has made it very easy for us to target subscribers who have opted out.
By explaining the benefits of notifications in a contextualized way, 3% of these members opted back in, re-activating notifications.