By launching an events program dedicated to singles four years ago, Meetic has become the most complete dating service on the market. Today it is the largest event organizer in Europe.
Events are one of the key services offered by Meetic to its members. They represent a high profile part of operations by contributing to customer satisfaction and by increasing word of mouth marketing, allowing Meetic to recruit new members.
Thanks to Kameleoon, we were able to identify and target our members who had not booked an event after viewing its specific page.
By delivering a personalized message to those users, we achieved a booking rate three times higher than through traditional channels.