Context
The French change their tires on average every two years, and are unwilling to do so more frequently. To grow, online tire seller Allopneus therefore has to increase sales from the new visitors who currently represent 30% of its orders.
However, new visitors do not all have the same purchasing intentions, habits or queries when they arrive on the site.
Allopneus therefore delivered a personalized experience to each of them via a special welcome offer, which provides a strong incentive for quick conversion.
