PagesJaunes is the French "Yellow Pages", a telephone directory of businesses, organized by category rather than alphabetically by business name, and in which advertising is sold.
Context
Fairly minor changes—for PagesJaunes here the wording of a title, to a site can sometimes trigger double even triple figure increases in the number of clicks.
Results
270% more clicks.
“ The flexibility of Kameleoon’s A/B testing solution enables us to carry out a range of tests «on the fly» —just like this one. Five minutes’ worth of efforts meant that we increased our click-through rate by 270%!”
Bruno Guilbot, Data and Behavioral Marketing Manager at PagesJaunes