M6 Web manages the digital and interactive offers of the M6 Group. It supports the Group Brands and channels in their development on all devices with innovative content.
M6 Web chose to conduct an A/B test on the "Shop" section pages of the déco.fr website to verify which navigation system was the most suitable for conversion. The starting assumption was that navigation with pagination would provide better conversion results than infinite scroll navigation.
16% more clicks on products.
“Kameleoon's advanced resources enable us to easily validate hypotheses about the customer path. Although simple to set up, this test has nevertheless a significant impact on the performances of our sites. ”
Colin Golberg, Monetization and Optimization Manager at M6 Web