Success story

M6 Web
increases its conversion rate by 16% by abandoning endless scroll


As part of its strategy, M6 Web, part of media group Groupe M6, chose to conduct an A/B test on the “Shop” section pages of its déco.fr site in order to verify which navigation system was most suitable for conversion.

The original assumption was that navigation with pagination would convert better than navigation with infinite scroll – as proved by testing.


conversion rate

Thanks to Kameleoon, we have implemented systemic testing. This enables us to validate all desired modifications before deployment in order to test their relevance and ensure that they improve performance.

Colin Goldberg
Monetization & Optimization Manager

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