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ebook

Personalization
How to successfully launch your first campaign

Personalization is recognized as vital to digital marketing success. But what does it really involve and where should you start?

This ebook provides a blueprint for marketers who are looking to embrace personalization, but don’t know where to start.

It provides a step-by-step guide covering everything from launching your first personalization campaign to implementing a successful ongoing personalization strategy.

SUMMARY

  • Learn how to collect visitor data
  • Understand and segment your audience
  • Build personalized experiences for specific segments
  • Measure your performance and see where you can improve
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Kameleoon’s flexibility has allowed us to quickly implement personalization and significantly increase upselling and retention.

cynthia-ramizez
Cynthia Ramirez,
 Web & Mobile Customer Experience
Meetic

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