--- title: How product and marketing teams collaborate on experimentation to drive growth | Kameleoon description: This report examines how experiment-led growth separates high-performing, fast-growing companies from those that fall behind in 2025. --- ![White Name_RGB_Horizontal](https://pages.kameleoon.com/hubfs/White%20Name_RGB_Horizontal.svg) Report ### What high performers do differently with experiment-led growth in 2025 Learn how top organizations use experiment-led growth to become leaders. Discover how a unified experimentation strategy powers long-term, sustainable growth and drives collaboration through shared metrics and goals. **[Explore the report with AI](https://chatgpt.com/g/g-68010c175f408191b4f3cb7de43c7163-kameleoon-experiment-led-growth-report)**   By submitting, you agree to our [Terms & Privacy Policy](https://www.kameleoon.com/en/privacy-policy). ##### IN THIS REPORT... - **90%** of high performing companies run both web and feature experiments. - Organizations expecting growth in 2025 are almost **twice as likely** to have marketing and product teams designed to operate as one growth engine—not in parallel silos. - **74%** of leaders say their teams regularly evaluate how their metrics affect other teams and business goals. ### DOWNLOAD THE REPORT ![Capture d’écran 2025-04-24 à 16.39.15](https://pages.kameleoon.com/hs-fs/hubfs/Capture%20d%E2%80%99%C3%A9cran%202025-04-24%20%C3%A0%2016.39.15.png?width=2000&name=Capture%20d%E2%80%99%C3%A9cran%202025-04-24%20%C3%A0%2016.39.15.png) ![Capture d’écran 2025-04-24 à 16.47.45](https://pages.kameleoon.com/hs-fs/hubfs/Capture%20d%E2%80%99%C3%A9cran%202025-04-24%20%C3%A0%2016.47.45.png?width=1816&height=1016&name=Capture%20d%E2%80%99%C3%A9cran%202025-04-24%20%C3%A0%2016.47.45.png) ![Capture d’écran 2025-04-24 à 16.39.29](https://pages.kameleoon.com/hs-fs/hubfs/Capture%20d%E2%80%99%C3%A9cran%202025-04-24%20%C3%A0%2016.39.29.png?width=2000&name=Capture%20d%E2%80%99%C3%A9cran%202025-04-24%20%C3%A0%2016.39.29.png) ![Capture d’écran 2025-04-24 à 16.39.52](https://pages.kameleoon.com/hs-fs/hubfs/Capture%20d%E2%80%99%C3%A9cran%202025-04-24%20%C3%A0%2016.39.52.png?width=2000&name=Capture%20d%E2%80%99%C3%A9cran%202025-04-24%20%C3%A0%2016.39.52.png) [![Color=White, Shape=Horizontal](https://pages.kameleoon.com/hubfs/Color=White%2c%20Shape=Horizontal.svg)](https://www.kameleoon.com/) © Kameleoon, 2025. All Rights Reserved ![](https://www.facebook.com/tr?id=720881758055405&ev=PageView&noscript=1) ![](https://px.ads.linkedin.com/collect/?pid=2545161&fmt=gif)