How product and marketing teams collaborate on experimentation to drive growth

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What high performers do differently with experiment-led growth in 2025

Learn how top organizations use experiment-led growth to become leaders. Discover how a unified experimentation strategy powers long-term, sustainable growth and drives collaboration through shared metrics and goals.

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IN THIS REPORT...

90% of high performing companies run both web and feature experiments.
Organizations expecting growth in 2025 are almost twice as likely to have marketing and product teams designed to operate as one growth engine—not in parallel silos.

74% of leaders say their teams regularly evaluate how their metrics affect other teams and business goals.

What high performers do differently with experiment-led growth in 2025

IN THIS REPORT...

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