AB testing media EN couve


A/B Testing for media companies
A guide to optimizing conversion

Digital has transformed media business models. Optimizing conversion rates is now essential to diversify revenues, whether by increasing advertising, growing subscriptions or boosting visitor engagement.

Effective A/B Testing is essential to your conversion optimization strategy and this ebook guides marketers step-by-step through the testing process to achieve success.


  • Boost your audience engagement
  • Multiply sources of income
  • Adopt good governance for testing
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The robustness of Kameleoon makes it very simple to set up very advanced tests. Redesigning and configuring our home page took just seven days thanks to its advanced functionality.

Patrick Lebreton
Editorial project manager at Canal +


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