ebook

A/B Testing for media companies

A guide to optimizing conversion

Download

Digital has transformed media business models. Optimizing conversion rates is now essential to diversify revenues, whether by increasing advertising, growing subscriptions or boosting visitor engagement.

Effective A/B Testing is essential to your conversion optimization strategy and this ebook guides marketers step-by-step through the testing process to achieve success.

SUMMARY

Boost your audience engagement
Multiply sources of income
Adopt good governance for testing

+28%

clicks on homepage

+76%

online registrations

The robustness of Kameleoon makes it very simple to set up very advanced tests. Redesigning and configuring our home page took just seven days thanks to its advanced functionality.

Patrick Lebreton

Editorial project manager at Canal +

DOWNLOAD THE EBOOK

We're committed to your privacy. Kameleoon uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.