News, Economics, Politics, Culture, Entertainment: Le Figaro is France’s biggest newspaper and general information website.
As a result of its continuous optimization culture, Le Figaro’s website was completely revamped, with the creation of two different reading experiences.
14% increase in conversions.
“The implementation of A/B Tests replied to several strategic needs: business goals, linked to indicators such as churn; the improvement of the website’s user-friendliness, the examination of the funnel and the analysis of the site’s exit points; an in-depth reflection on our users’ habits (and more specifically, the distinction between mobile and desktop users).”
Gilles Corbineau, Head of e-Business and Online Subscriptions, Le Figaro