Join top product and marketing leaders in Paris to explore what’s next in experimentation-led growth. Registrations are now open — save your spot!
Experimentation Unite Europe has just wrapped up with great success! A huge thank you to our partners and sponsors for making it possible. We’re already looking forward to the next edition! ✨
Our top brands on stage
They were on stage in 2024
Meet our speakers
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Meet our moderators — more to come!
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Agenda
Welcome Coffee/Networking ☕️
Welcome Speech
Rethinking the Future of Experimentation
Overcoming experimentation challenges with AI
Experimentation is a loop: ideation, build, configuration, analysis. Yet every team knows some phases are harder than others. In this session, Coop Norge and Fossil share their realities: from turning ideas into live tests, to scaling results across teams.
Together with Forrester, we’ll explore where experimentation still gets stuck, and how AI is starting to change the game. From generating hypotheses to accelerating builds and making insights more actionable, AI has the potential to transform not just the speed of testing, but its role in how organizations learn and grow.
Coffee Break / Networking ☕️
21 topics. 21 moderators. 1 hour of real talk.
Join one of 21 themed tables hosted by expert moderators. Each session gathers up to 12 peers to deep-dive into one specific experimentation challenge — from test velocity to org design, from AI to governance. No slides. No spectators. Just shared experience, live.
Lunch break/Networking/One to One 🥗
Using jobs to be done to scale e-commerce growth
Learn how to use Jobs to Be Done to create a seamless customer journey that drives scalable growth. Daphne Tideman shares a real example of a CBD brand targeting older women, showing how aligning ads, landing pages and email flows can boost profits and make ad spend go further. Perfect for helping you break silos and improve your performance marketing's profitability.
Product Delight: The X-Factor in Building Lovable Products
Most products today are functional. They solve problems, deliver features, and meet expectations. But functionality alone is no longer enough to win users’ hearts or foster lasting loyalty. The products we truly remember, the ones we love, share, and keep coming back to, are those that make us feel something. That is the power of delight.
In this talk, Nesrine Changuel, former product leader at Spotify, Chrome, and Google Meet, introduces the concept of Product Delight: intentionally building for both functional and emotional needs. Drawing on real-world stories, she reveals how delight transforms products from useful tools into meaningful experiences.
You’ll learn:
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Why delight is not decoration but a strategy for differentiation, retention, and growth.
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The three pillars of delight: removing friction, anticipating needs, and exceeding expectations.
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How to embed delight into your roadmap using the Delight Model and Delight Grid.
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How to measure and validate delight.
This session will challenge your perspective on what makes products successful and leave you with practical tools to start weaving delight into your own product culture.
Coffee Break/Networking ☕️
One team, 9 brands: What scaling experimentation really takes
How AI is scaling experimentation programs and impact
AI is changing every aspect of experimentation. In this session, Conversion’s CEO, Stephen Pavlovich, will lift the hood on the proprietary tech that they’ve built to scale experimentation programs at brands like Meta, Nike and ALDI.
He’ll share how AI automates insights, prioritises A/B test backlogs, and makes complex research accessible and actionable across entire organizations.
Coffee Break/Networking ☕️
The successful journey of making Experimentation a core habit at Accor
What if experimentation became second nature at Accor? A strategic habit to test faster, learn smarter, and decide bolder - at the crossroads of business, product, tech, and data.
In this session, Myriam El Harraq takes us behind the scenes of Accor’s experimentation journey: key decisions made, step-by-step culture-building, the concrete enablers that help
Accor take smarter risks, foster stronger collaboration, and lead with greater impact. With one clear ambition: make experimentation a true driver of collective success and performance.
Experimentation Hot Ones — with Jorden Lentze, Booking.com and Collin Crowell
Our take on the cult interview format: spicy questions, spicier sauces. Collin Crowell (GM North America) sits down with Jorden Lentze from Booking.com for an honest, fast-paced conversation on bold decisions, AI bets, and what it really takes to scale experimentation.
Afterwork/Networking 🍹
Afterparty 🎉
Meet the sponsors powering this edition
Let’s meet in Paris
This year, we’ve chosen one of the most exclusive venues in Paris: Le Dernier Étage. Located in the heart of the city, this stunning space offers breathtaking panoramic views of the city, making it the perfect setting for an unforgettable event.
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