Why you 
should come


Get exclusive insights from best-in-class experimentation leaders.

  • A can't-miss event bringing together the European experimentation community for a day of collaboration and innovation.
  • Get inspired by enterprise experimentation leaders and brands.
  • Make meaningful connections with networking events and chat with fellow industry leaders with a fun happy hour.


Unite product and marketing teams to solve your biggest challenges.

  • Unlock the secret sauce of cross-team collaboration.
  • Learn how the best companies in the world bridge the gap between product and marketing teams.
  • Meet our all-star cast of speakers and experimentation leaders.


European Countries Represented
Europeans leaders from Product & Marketing teams
of exclusive content and networking


Meet top experts on all-team experimentation.

Sadie Neve

Lead Optimisation Manager

Group 1 (2)-1
Jorden Lentze

Sr. Product Manager

Maria Luiza De Lange
Luiza de Lange

CRO Lead

Cédric Lorthiois

Group Product Manager 

Fabrice des Mazery

Product Entrepreneur, Ex-CPO @Deezer @The Fork - Tripadvisor 

Léa Samrani

Fractional VP Product

Ben Labay


Abi Hough

Experimentation Expert

Pascal Davis

Product & Experimentation Leader

Mike Brown
Design and Research Leader
Stephen Pavlovich (3)
Stephen Pavlovich


Fred De Todaro


Coming coon

Stay tuned.


08:00 AM
08:00 AM ☕️ Welcome Coffee & Networking
09:00 AM
09:00 AM Welcome at Kameleoon Experimentation Unite
Jean René Boidron
Logo Kameleoon
09:15 AM
09:15 AM The Big Bang of Experimentation-Led growth

How Product and Marketing should team-up for double impact

Here’s a critical question: What drives a company's success, the messages or the features? The truth is: neither, because customers only care about their needs and experience.

In this talk, we'll discuss how aligning these disciplines, with a real-world example, can boost user acquisition, retention, and satisfaction, thereby driving growth.

Fabrice Dm-1
Fabrice des Mazery
Product entrepreneur, Ex-CPO of Deezer, The Fork - Tripadvisor
10:00 AM
10:00 AM Building and Scaling Experimentation at Decathlon

Lessons in restructuring how Decathlon manages experimentation across 14 countries. Learn the core mechanisms being currently invested to shift from a totally decentralized (full local autonomy) to an aligned, center-of-excellence approach (centralized approach, united execution).

Ben Lab-1
Ben Labey
Cedric L (1)
Cedric Lorthiois
Group Product Manager
10:30 AM
10:30 AM ☕️ Coffee Break & Networking
11:00 AM
11:00 AM Experimentation Trends & Product Updates
FRed 14035
Fred de Todaro
Chief Product Officer
Logo Kameleoon
11:30 AM
11:30 AM 5 pain points in expanding your experimentation program (and how to tackle them) with Tesco & Tele2
Sadie Neve
Senior Optimisation Manager
Fabrice 14035
Fabrice Boisseranc
Head of Presales & Lead Customer Success
Maria Luiza de Lange
Luiza de Lange
CRO Lead
12:15 PM
12:15 PM 🍽️ Lunch Break
02:00 PM
02:00 PM “We can test that!” – How to make experimentation part of your company’s culture
Why are some companies stuck testing small changes – while others have adopted experimentation as a methodology that’s core to their whole business? In this presentation, Stephen will share first-hand experience from working with brands like Meta, Just Eat and Samsung. He’ll show how to drive understanding and adoption with the leaders in your business – as well as how to share the benefits and insights with the whole company.
Stephen Pavlovich-1
Stephen Pavlovich
Conversion Logo-4
02:30 PM
02:30 PM Mobile App Experimentation 101 - The basics you can't ignore with Booking.com
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Léa Samrani
Fractional VP Product
passion-io 3-1
Jorden Lentze
Jorden Lentze
Senior Product Manager
Logo Booking.com (1)
03:15 PM
03:15 PM ☕️ Coffee break & Networking
03:30 PM
03:30 PM How to unlock the value of User Research? with Barclays
Frame 2609203
Mike Brown
Design and Research Leader
image 19-1
04:00 PM
04:00 PM Building Successful Product experience in the AI Era
Frame 2609136 (2)
Pascal Davis
Product & Experimentation Leader
Converteo (2)
04:45 PM
04:45 PM ☕️ Coffee break & Networking
05:00 PM
05:00 PM Human Experimentation - Have I got your retention?
In order to build customer retention, you have to build relationships with people, and to build relationships with people who have to truly understand them. But are we failing as optimisers to do that in an industry that is so data driven? Are we wasting time, resources and money because we don’t understand the people we’re trying to optimise?
Abi Hough
Experimentation Expert
Group 2609132
05:30 PM
05:30 PM 🍹 Afterwork and Networking


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Coming solo? No worries! We’ll make sure you meet the right people to feel like you’re part of the team.

  • A whole day of exclusive talks that won’t be shared on YouTube afterward.
  • All meals are included: we feed your mind, and your body as well!
  • Meet in person your peers, people you admire, and experimentation experts.

A ticket for two. You’re a CPO? Bring your CMO!
You’re a CMO? Bring your CPO!

  • A whole day of exclusive talks that won’t be shared on YouTube afterward.
  • All meals are included: we feed your mind, and your body as well!
  • Meet in person your peers, people you admire, and experimentation experts.

Book one single ticket for you and your team
(up to 4 people)

  • A whole day of exclusive talks that won’t be shared on YouTube afterward.
  • All meals are included: we feed your mind, and your body as well!
  • Meet in person your peers, people you admire, and experimentation experts.






La Fabrique République
52 ter Rue des Vinaigriers
75010 Paris

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1. When will I receive my ticket for the event?

You will receive your ticket by email 2 days before the event. You will need to present your personal QR code to access the event.

2. I'd love to come with someone on my team. How can I get a free voucher for him/her? 

Fill out this form to provide us with more information about your profile. We will let you know shortly if you are eligible.

3. What is the date and location of the event?

The event will take place on September 26th in Paris from 8.30 am to 9.00pm at La Fabrique, 52 ter Rue des Vinaigriers, 75010 Paris near République.

4. How can I attend the event?

You can buy a ticket here or contact your Kameleoon CSM. Registration will remain open until September 25th or until maximum capacity is reached.

5. What are the accommodation options?

You will find a selection of good places located near the venue in the guest space. 

6. In what language will the event be held?

The event will be hosted in English.

7. How can I become a speaker at the event?

If you wish to propose a talk, please send us an email at marketing@Kameleoon.com before July 31st.

8. I can't attend in-person. Will you be sending a recording?

No, we will not be recording any of our sessions. Be sure to attend live so you don't miss out on the event!

9. Will the event be accessible to people with reduced mobility?

Yes, the event venue is fully accessible to people with reduced mobility. Please contact us at marketing@kameleoon.com if you require special assistance.

10. How can I contact the event organizers?

For any inquiries, please do not hesitate to contact us by e-mail at experimentation-unite@kameleoon.com.


Group 37289


September 26, 2024 | Paris, FRANCE
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Group 37290


October 10-11, 2024 | Austin, TEXAS
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Where all teams unite to accelerate experimentation