Why you 
should come

Learn

Get exclusive insights from best-in-class experimentation leaders.

  • A can't-miss event bringing together the European experimentation community for a day of collaboration and innovation.
  • Get inspired by enterprise experimentation leaders and brands.
  • Make meaningful connections with networking events and chat with fellow industry leaders with a fun happy hour.

Network

Unite product and marketing teams to solve your biggest challenges.

  • Unlock the secret sauce of cross-team collaboration.
  • Learn how the best companies in the world bridge the gap between product and marketing teams.
  • Meet our all-star cast of speakers and experimentation leaders.

WHAT YOU CAN EXPECT

+10
European Countries Represented
+200
Europeans leaders from Product & Marketing teams
+10h
of exclusive content and networking

ON STAGE

Meet top experts on all-team experimentation.

Fabrice DES MAZERY

Product Entrepreneur, Ex-CPO @Deezer @The Fork - Tripadvisor 

Sadie NEVE

Lead Optimisation Manager

Maria Luiza De Lange
Luiza de Lange

CRO Lead

Cédric LORTHIOIS

Group Product Manager 

Ben LABAY

CEO 

Léa SAMRANI

VP Product

Abi HOUGH

Experimentation Expert

Pascal DAVIS

Product & Experimentation Leader

Fred DE TODARO

CPO

stephen 1
Stephen PAVLOVICH

Founder

Coming coon

Stay tuned.

Coming coon

Stay tuned.

AGENDA

08:00 AM
08:00 AM ☕️ Welcome Coffee & Networking
09:00 AM
09:00 AM Welcome at Kameleoon Experimentation Unite
JR-1
Jean René Boidron
CEO
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09:15 AM
09:15 AM The Big Bang of Experimentation-Led growth

How Product and Marketing should team-up for double impact

Here’s a critical question: What drives a company's success, the messages or the features? The truth is: neither, because customers only care about their needs and experience.


In this talk, we'll discuss how aligning these disciplines, with a real-world example, can boost user acquisition, retention, and satisfaction, thereby driving growth.

Fabrice Dm-1
Fabrice des Mazery
Product entrepreneur, Ex-CPO of Deezer, The Fork - Tripadvisor
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09:45 AM
09:45 AM Building and Scaling Experimentation at Decathlon

Lessons in restructuring how Decathlon manages experimentation across 14 countries. Learn the core mechanisms being currently invested to shift from a totally decentralized (full local autonomy) to an aligned, center-of-excellence approach (centralized approach, united execution).

Ben Lab
Ben Labey
CEO
Speero-1
Cedric Lorthiois
Cedric Lorthiois
Leader Experimentation & CRO
Decathlon
10:30 AM
10:30 AM ☕️ Coffee Break & Networking
11:00 AM
11:00 AM Experimentation Trends & Product Updates
FRed 14035
Fred de Todaro
Chief Product Officer
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11:30 AM
11:30 AM How to build All-Team Experimentation from scratch with Tesco & Tele2
Sadie
Sadie Neve
Senior Optimisation Manager
Tesco_Logo.svg
Fabrice 14035
Fabrice Boisseranc
Head of Presales & Lead Customer Success
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Maria Luiza de Lange
Luiza de Lange
CRO Lead
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12:15 PM
12:15 PM 🍽️ Lunch Break
🎉 Afternoon Agenda Coming Soon 🎉

Interested?

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TICKETS

Coming solo? No worries! We’ll make sure you meet the right people to feel like you’re part of the team.

WHAT’S INCLUDED
  • A whole day of exclusive talks that won’t be shared on YouTube afterward.
  • All meals are included: we feed your mind, and your body as well!
  • Meet in person your peers, people you admire, and experimentation experts.

A ticket for two. You’re a CPO? Bring your CMO!
You’re a CMO? Bring your CPO!

WHAT’S INCLUDED
  • A whole day of exclusive talks that won’t be shared on YouTube afterward.
  • All meals are included: we feed your mind, and your body as well!
  • Meet in person your peers, people you admire, and experimentation experts.

Book one single ticket for you and your team
(up to 4 people)

WHAT’S INCLUDED
  • A whole day of exclusive talks that won’t be shared on YouTube afterward.
  • All meals are included: we feed your mind, and your body as well!
  • Meet in person your peers, people you admire, and experimentation experts.

SEE YOU IN

+161
DAY(s)
+20
HOur(s)
+43
Minute(s)
+25
Second(s)

SEE YOU IN

VENUE
Address

La Fabrique République
52 ter Rue des Vinaigriers
75010 Paris

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FAQs

1. What is the date and location of the event?

The event will take place on September 26th in Paris from 8.30 am to 9.00pm at La Fabrique, 52 ter Rue des Vinaigriers, 75010 Paris near République.

2. How can I attend the event?

You can buy a ticket here or contact your Kameleoon CSM. Registration will remain open until September 25th or until maximum capacity is reached.

3. How much will it cost to attend the event?

Costs will vary depending on the type of ticket you purchase. Please check our website for more information on pricing and available discounts.

4. What are the accommodation options?

We recommend several hotels close to the event venue. Don’t hesitate to contact us to get the list.

5. What is the conference agenda?

The complete schedule will be available on our website two weeks before the event. It will include keynotes, workshops, and networking sessions.

6. In what language will the event be held?

The event will be hosted in English.

7. How can I become a speaker at the event?

If you wish to propose a talk, please send us an email at marketing@Kameleoon.com before July 31st.

8. I can't attend in-person. Will you be sending a recording?

No, we will not be recording any of our sessions. Be sure to attend live so you don't miss out on the event!

9. Will the event be accessible to people with reduced mobility?

Yes, the event venue is fully accessible to people with reduced mobility. Please contact us at marketing@kameleoon.com if you require special assistance.

10. How can I contact the event organizers?

For any inquiries, please do not hesitate to contact us by e-mail at marketing@kameleoon.com.

EXPERIMENTATION UNITE TOUR

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EUROPE

September 26, 2024 | Paris, FRANCE
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get tickets today
Group 37290

NORTH AMERICA

October 10-11, 2024 | Austin, TEXAS
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Where all teams unite to accelerate experimentation