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SEE YOU IN

Why you 
should come

Learn

Get exclusive insights from best-in-class experimentation leaders.

  • A can't-miss event bringing together the European experimentation community for a day of collaboration and innovation.
  • Get inspired by enterprise experimentation leaders and brands.
  • Make meaningful connections with networking events and chat with fellow industry leaders with a fun happy hour.

Network

Unite product and marketing teams to solve your biggest challenges.

  • Unlock the secret sauce of cross-team collaboration.
  • Learn how the best companies in the world bridge the gap between product and marketing teams.
  • Meet our all-star cast of speakers and experimentation leaders.

WHAT YOU CAN EXPECT

+10
European Countries Represented
+300
Europeans leaders from Product & Marketing teams
+10h
of exclusive content and networking

OUR TOP SPEAKERS LAST YEAR

Meet top experts on all-team experimentation.

Sadie Neve filleimage 1
Sadie Neve

Lead Optimisation Manager

Group 1 (2)-1
Jorden Lentze

Sr. Product Manager

Maria Luiza De Lange
Luiza de Lange

CRO Lead

Cédric Lorthiois Cédric Lorthiois (4)
Cédric Lorthiois

Group Product Manager 

Fabrice des Mazery unnamed (1)-2
Fabrice des Mazery

Product Entrepreneur, Ex-CPO @Deezer @The Fork - Tripadvisor 

Léa Samrani lea_samrani avec arrière-plan supprimé 1 (3)
Léa Samrani

Fractional VP Product

Ben Labay Ben Labay (3)
Ben Labay

CEO 

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Sandrine Kerfers

Data Analyst Manager

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Geoffrey Bell

Product Specialist - Experimentation

Mike Brown Mike Brown
Mike Brown

Design and Research Leader

Abi Hough Group 2609091 (1)
Abi Hough

Experimentation Expert

Pascal Davis Pascal Davis
Pascal Davis

Product & Experimentation Leader

Stephen Pavlovich (3)
Stephen Pavlovich

Founder

Fred De Todaro DSC_9519 (1)-1
Fred De Todaro

CPO

Frame 2609286 (1)
Adrienne Jan

CPO

AGENDA

08:00 AM
08:00 AM ☕️ Welcome Coffee & Networking
09:00 AM
09:00 AM Welcome at Kameleoon Experimentation Unite
JR-1
Jean René Boidron
CEO
Logo Kameleoon
09:15 AM
09:15 AM The Big Bang of Experimentation-Led growth

How Product and Marketing should team-up for double impact

Here’s a critical question: What drives a company's success, the messages or the features? The truth is: neither, because customers only care about their needs and experience.


In this talk, we'll discuss how aligning these disciplines, with a real-world example, can boost user acquisition, retention, and satisfaction, thereby driving growth.

Fabrice Dm-1
Fabrice des Mazery
Product entrepreneur, Ex-CPO of Deezer, The Fork - Tripadvisor
thefork-logo-2023-primary.fc4e4dbdd9cf9a98f0a9bcfa18f0412946d8b2c3
10:00 AM
10:00 AM Building and Scaling Experimentation at Decathlon

Lessons in restructuring how Decathlon manages experimentation across 14 countries. Learn the core mechanisms being currently invested to shift from a totally decentralized (full local autonomy) to an aligned, center-of-excellence approach (centralized approach, united execution).

Ben Lab-1
Ben Labey
CEO
Speero-1
Cedric L (1)
Cedric Lorthiois
Group Product Manager
Decathlon
10:30 AM
10:30 AM ☕️ Coffee Break & Networking
11:00 AM
11:00 AM Experimentation Trends & Product Updates
FRed 14035
Fred de Todaro
Chief Product Officer
Logo Kameleoon
11:30 AM
11:30 AM 5 pain points in expanding your experimentation program (and how to tackle them) with Tesco & Tele2
Sadie
Sadie Neve
Senior Optimisation Manager
Tesco_Logo.svg
Fabrice 14035
Fabrice Boisseranc
Head of Presales & Lead Customer Success
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Maria Luiza de Lange
Luiza de Lange
CRO Lead
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12:15 PM
12:15 PM 🍽️ Lunch Break
01:30 PM
01:30 PM How to unlock the value of User Research? with Barclays
Frame 2609203
Mike Brown
Design and Research Leader
image 19-1
02:00 PM
02:00 PM “We can test that!” – How to make experimentation part of your company’s culture
Why are some companies stuck testing small changes – while others have adopted experimentation as a methodology that’s core to their whole business? In this presentation, Stephen will share first-hand experience from working with brands like Meta, Just Eat and Samsung. He’ll show how to drive understanding and adoption with the leaders in your business – as well as how to share the benefits and insights with the whole company.
Stephen Pavlovich-1
Stephen Pavlovich
Founder
Conversion Logo-4
02:30 PM
02:30 PM ☕️ Coffee break & Networking
02:45 PM
02:45 PM Avoid these mistakes when starting Mobile app Experimentation
Frame 2609137
Léa Samrani
Fractional VP Product
passion-io 3-1
Jorden Lentze
Jorden Lentze
Senior Product Manager
Logo Booking.com (1)
03:30 PM
03:30 PM Why should data be at the heart of your experimentation strategy? with Veepee
In most organizations, the AB testing strategy is managed either by the marketing or the product teams. However, at Veepee we decided to put our Data experts at the center of our experimentation projects. Let's discover why and how Veepee developed an organization where the Data team plays a key role in AB testing.
Sandrine Kerfers
Sandrine Kerfers
Data Analyst Manager
image 31
04:00 PM
04:00 PM ☕️ Coffee break & Networking
04:15 PM
04:15 PM Leading Successful Product Experimentation in the AI era
Frame 2609136 (2)
Pascal Davis
Product & Experimentation Leader
Converteo (2)
Frame 2609240
Geoffrey Bell
Product Specialist - Experimentation
Group 2609257
Frame 2609287
Adrienne Jan
CPO
ScalewayLogo
05:00 PM
05:00 PM Human Experimentation - Have I got your retention?
In order to build customer retention, you have to build relationships with people, and to build relationships with people who have to truly understand them. But are we failing as optimisers to do that in an industry that is so data driven? Are we wasting time, resources and money because we don’t understand the people we’re trying to optimise?
Abi-2
Abi Hough
Experimentation Expert
Group 2609132
05:30 PM
05:30 PM 🍹 Afterwork and Networking

SUNDAY, MARCH 23

05:00 PM
05:00 PM 🍸 Welcome cocktail and light dinner
Meet and greet at the MGM Grand for a networking opportunity before the show
07:00 PM
07:00 PM Cirque du Soleil show - KÀ at MGM Grand
09:30 PM
09:30 PM Enjoy Las Vegas! Be wise or wild—see you tomorrow morning!

TICKETS

Secure your ticket for Unite Summit 2025 and join industry leaders shaping the future of experimentation. Act now to save and take your strategies to the next level!

Early bird (ends Feb. 15th)
$499
Regular Price
$799
WHAT’S INCLUDED
  • A whole day of exclusive talks that won’t be shared on YouTube afterward.
  • All meals are included: we feed your mind, and your body as well!
  • Meet your peers, people you admire, and experimentation experts—in person.

SPONSORED BY

VENUE
Address

Le Dernier Étage
9 Rue Forest, 75018 Paris

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FAQs

1. What is the date and location of the event?

The event will take place on September 25th in Paris at Le dernier Etage, 9 Rue Forest, 75018 Paris.

2. How can I attend the event?

You can buy a ticket here or contact your Kameleoon CSM. Registration will remain open until September 25th or until maximum capacity is reached.

3. In what language will the event be held?

The event will be hosted in English.

4. How can I become a speaker at the event?

If you wish to propose a talk, please send us an email at marketing@Kameleoon.com before July 31st.

5. I can't attend in-person. Will you be sending a recording?

No, we will not be recording any of our sessions. Be sure to attend live so you don't miss out on the event!

6. Will the event be accessible to people with reduced mobility?

Yes, the event venue is fully accessible to people with reduced mobility. Please contact us at marketing@kameleoon.com if you require special assistance.

7. How can I contact the event organizers?

For any inquiries, please do not hesitate to contact us by e-mail at experimentation-unite@kameleoon.com.

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September 26, 2024 | Paris, FRANCE
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