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ON STAGE
Meet top experts on all-team experimentation.
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Luiza de Lange
CRO Lead
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Coming coon
Stay tuned.
Coming coon
Stay tuned.
Coming coon
Stay tuned.
AGENDA
How Product and Marketing should team-up for double impact
Here’s a critical question: What drives a company's success, the messages or the features? The truth is: neither, because customers only care about their needs and experience.
In this talk, we'll discuss how aligning these disciplines, with a real-world example, can boost user acquisition, retention, and satisfaction, thereby driving growth.
Lessons in restructuring how Decathlon manages experimentation across 14 countries. Learn the core mechanisms being currently invested to shift from a totally decentralized (full local autonomy) to an aligned, center-of-excellence approach (centralized approach, united execution).
TICKETS
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Coming solo? No worries! We’ll make sure you meet the right people to feel like you’re part of the team.
WHAT’S INCLUDED
- A whole day of exclusive talks that won’t be shared on YouTube afterward.
- All meals are included: we feed your mind, and your body as well!
- Meet in person your peers, people you admire, and experimentation experts.
A ticket for two. You’re a CPO? Bring your CMO!
You’re a CMO? Bring your CPO!
WHAT’S INCLUDED
- A whole day of exclusive talks that won’t be shared on YouTube afterward.
- All meals are included: we feed your mind, and your body as well!
- Meet in person your peers, people you admire, and experimentation experts.
Book one single ticket for you and your team
(up to 4 people)
WHAT’S INCLUDED
- A whole day of exclusive talks that won’t be shared on YouTube afterward.
- All meals are included: we feed your mind, and your body as well!
- Meet in person your peers, people you admire, and experimentation experts.
La Fabrique République
52 ter Rue des Vinaigriers
75010 Paris
EXPERIMENTATION UNITE TOUR
