Over 20% of retail spending is now online - a figure predicted to grow to 53% by 2028 according to analysts Retail Economics. Yet nearly 97% of website visitors leave without making a purchase.
In a crowded market, ensuring your brand successfully converts browsers into buyers means optimizing the online experience and delivering a personalized offering to all visitors.
This ebook provides best practice advice on providing a tailored experience to consumers on your site, helping you differentiate and increase conversion rates.
Internet users have changed in their purchasing behavior, content consumption methods, and relationships with brands. 75% of consumers will now leave your site if they don’t like the experience.