The COVID-19 pandemic is transforming the retail sector, accelerating the switch to digital and further intensifying online competition. At the same time brands are seeing the emergence of new product and service needs and continually rising expectations around the online customer experience.
To succeed, you have to adapt quickly and improve the relevance and quality of the experience for visitors on your websites and apps. You must be able to deliver a personalized experience that differentiates you on an ongoing basis.
Download our ebook to learn how to address your digital conversion rate optimization (CRO) challenges and increase your online revenues. Aimed at digital marketing professionals, it includes concrete examples with use cases put in place by leading retail brands, including Rakuten, Vertbaudet, Auchan, Cdiscount, Allopneus and Claudie Pierlot.
Buying online is now part of everyone’s daily lives - consumers demand secure and seamless digital experiences from every brand. To meet these expectations, brands must be able to deliver the same reassuring, personalized experience that visitors would receive in-store across digital channels.
They need to provide a smooth, cross-channel experience to drive conversions and create a lasting relationship with customers.