E-Commerce is a fast-growing market, with continued double-digit growth in all main European markets.
Retail is one of the pillars of the industry, ranking second right behind tourism, with 2015revenues of €7.4bn in France alone.
Our guide aims to help all players in this particularly dynamic market offer their visitors tailored experiences.
Learn more about:
- A quickly expanding market
- The pillars of online retailing
- Retail optimization KPIs
- How to create a tailored buyer journey
- Adopt a test & learn methodology