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E-Commerce is a fast-growing market, with continued double-digit growth in all main European markets.

Retail is one of the pillars of the industry, ranking second right behind tourism, with 2015revenues of €7.4bn in France alone.

Our guide aims to help all players in this particularly dynamic market offer their visitors tailored experiences.

Learn more about:

  • A quickly expanding market
  • The pillars of online retailing
  • Retail optimization KPIs
  • How to create a tailored buyer journey
  • Adopt a test & learn methodology

Download our ebook