Optimize the online shopping experience

Over 20% of retail spending is now online - a figure predicted to grow to 53% by 2028 according to analysts Retail Economics. Yet nearly 97% of website visitors leave without making a purchase.

In a crowded market, ensuring your brand successfully converts browsers into buyers means optimizing the online experience and delivering a personalized offering to all visitors.

This ebook provides best practice advice on providing a tailored experience to consumers on your site, helping you differentiate and increase conversion rates.


  • The pillars of online retail
  • The retail optimization KPIs to focus on
  • How to create personalized customer journeys
  • Adopting a test and learn methodology
of UK consumers prefer to shop online rather than in physical stores
on CTA click & collect

Internet users have changed in their purchasing behavior, content consumption methods, and relationships with brands. 75% of consumers will now leave your site if they don’t like the experience.

Frédéric de Todaro,
 Chief of Customer Officer


We're committed to your privacy. Kameleoon uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.