E-commerce optimization playbook
10 experts share their winning strategies

Optimizing the experience for your visitors is vital to increasing conversions and driving greater revenues. To help marketers we’ve talked to 10 experts from leading brands, including Lacoste, Club Med and dating site Meetic.

Our playbook outlines their experience and strategies for optimization success.

Download the guide to learn how you can optimize the user experience for all visitors to your e-commerce site.


  • Create a more dynamic user journey 
  • Meet your visitors’ needs
  • Convert your prospects
  • Build greater customer loyalty
  • Reactivate your dormant customers
of visitors leave during the purchasing process
conversion rate

One of the objectives of personalization, as well as improving performance, is to gain deeper knowledge of our customers. This means analyzing visitor data and implementing personalization perfectly complement each other.

Mohamed Ferras
 Head of Website Sales Team


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