Digital is playing an increasingly significant part in the car-buying journey. Today, 86% of new car buyers have used digital media during the purchasing process.
Automotive brands must therefore ensure that they have designed and optimized their digital channels to best meet customer needs.
Our new ebook shares advice from our expert consultants to address the automotive sector’s specific conversion optimization and testing challenges.
Download the ebook and find inspiration for your digital strategy by learning from the successes of leading brands such as Renault, Dacia and Toyota.
Car buyers have high expectations as purchasing a vehicle is a big step. This is an additional challenge for brands, who must project a flawless brand image not just in their dealerships but also on their websites and apps.