Today’s marketing and sales goals are quite simple: segment the audience, identify future customers, and detect visitors sharing the same characteristics to create tailored experiences and turn them into loyal customers.
The enormous amount of available visitor data could make this an easy task, if only humans were capable of analyzing all of it to identify the best business opportunities.
Artificial Intelligence (A.I.) promises to help marketers and to take their actions’ and campaigns’ efficiency to a new level.
Our e-book reviews how A.I. impacts marketing, demystifies popular (mis)beliefs and shows the competitive advantages A.I. offers marketing and data professionals wishing to optimize their digital performance.