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Insurance firms are playing catch-up with customer experience optimization
Those that always optimize are 1.5 times more likely to grow and provide better CX than those that don’t.

"Insurance firms can exponentially improve CX by using optimization techniques to become insights-driven organizations... Insurers that use these analysis methods all the time are 1.5 times more likely to grow and to provide better CX than their counterparts."

Kameleoon commissioned Forrester to survey 107 managers and directors responsible for marketing and customer experience (CX) strategy at insurance companies across North America. 

The clear conclusion: Firms that use data to optimize their products and platforms to give customers what they want are primed to pull ahead in the insurance industry.

Download the complimentary Forrester research report to understand how your insurance firm can be in a strong position to create differentiated customer experiences that lead to faster growth.


  • The top CX optimization challenges leaders in the insurance industry face 
  • Which steps traditional insurance firms can take to catch up to digital-first leaders in CX

  • How insurance firms can leverage the multitude of high-quality data they collect
Emmanuel Charmat,
  Customer Success Manager


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