Kameleoon commissioned Forrester to survey 107 managers and directors responsible for marketing and customer experience (CX) strategy at North American retail banks to understand the value of data, the delivery of optimized CX, and how it is understood within retail banking organizations.
The results were clear: Banks that discover and apply customer insights will differentiate themselves and outgrow their competitors.
With the growth of online and mobile banking, banks that effectively optimize their experiences by applying data and analytics will acquire more customers.
Download the free Forrester research report to understand how CX-focused retail banks can stand out by creating differentiated experiences that their competitors do not.
