CHECKLIST

HOW TO SEGMENT YOUR AUDIENCE

5 steps to understand your visitors and meet their needs

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Segmentation is a key part of marketing: when you know more about who visits your website, you can use this to create a marketing mix that meets their exact needs.

This checklist helps you to segment your audience to ensure you offer the best user experience to every single visitor.

Download our checklist and follow the 5 steps to accurately segment your customers moving forward.

Decide on your segmentation goals
Collect the right data
Create segments
Create experiments for each segment
Update your segments as goals change

Simon Berthet-Bondet

Responsable Moteur de recherche et merchandising

DOWNLOAD YOUR CHECKLIST

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