A/B testing
The criteria to look for when choosing a solution

You understand that implementing an A/B testing platform will help you to maximize your online conversion rates. But how can you be sure that you are choosing the right A/B testing tool to meet all your current and future needs? 

This checklist gives you all the information you need to make the right choice.

Understand all the essential features that an effective A/B testing solution requires, from defining your objectives and variants, all the way through production to analysis of results.

  • Set your goals and your variants
  • Prepare your A/B tests
  • Analyze your results
  • Get support throughout the process
Simon Berthet-Bondet
Responsable Moteur de recherche et merchandising


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