Cdiscount regularly launches coupon campaigns on its website and is always looking to optimize their performance.
This time around, it decided to experiment by personalizing the customer journey with artificial intelligence algorithms.
We used Kameleoon’s predictive algorithm to identify visitors’ purchase intent and to maximize our sales campaigns’ performance. Instead of offering coupons to our entire audience, we wanted to target visitors according to their conversion probability. After a short learning phase, performance increased very quickly. For our first campaign, the ROI doubled compared to “traditional” promotional campaigns.