Cdiscount regularly launches coupon campaigns on its website and is always looking to optimize their performances.
This time around, the company decided to experiment with the personalization of their customers' journeys with artificial intelligence algorithms.
ROI 2 to 3 times better on the campaigns.
We used Kameleoon’s predictive algorithm to identify visitors’ purchase intent and to maximize our sales campaigns’ performance. Instead of offering coupons to our entire audience, we wanted to target visitors according to their conversion probability. After a short learning phase, performance increased very quickly. For our first campaign, the ROI doubled as compared to “traditional” promotional campaigns.
Ferdinand Tomarchio, Head of Sales, Cdiscount