SUCCESS STORY

Auchan

uses personalized discounts to boost sales

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E-COMMERCE

Context

The website of French retail group Auchan offers thousands of products across 30 categories and receives more than 4.3 million unique monthly
visitors.

With such a wide range of products, offering generic discounts to all visitors does not meet their individual needs.

Discover how Auchan’s sales increased by 2.5% across all four personalized discounts on its homepage.

RESULTS

+2.5%

increase in sales

In one month, we managed to create precise customer profiles through data collection and an in-depth analysis, all thanks to Kameleoon. It enabled us to create successful personalized experiences relevant to our visitors needs and expectations, while increasing our sales by 2.5% in the process.

Akim Demora,

Head of e-commerce Marketing

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