The website of French retail group Auchan offers thousands of products across 30 categories and receives more than 4.3 million unique monthly
With such a wide range of products, offering generic discounts to all visitors does not meet their individual needs.
Discover how Auchan’s sales increased by 2.5% across all four personalized discounts on its homepage.
In one month, we managed to create precise customer profiles through data collection and an in-depth analysis, all thanks to Kameleoon. It enabled us to create successful personalized experiences relevant to our visitors needs and expectations, while increasing our sales by 2.5% in the process.