Allopneus is the French leader in online tire sales for all types of vehicles (cars, motor bikes, farm engines…) with a 50% market share in France. Allopneus wants to push special offers and increase conversions within the promising “frequent driver” segment.
Thanks to predictive targeting, sales within the targeted segment increased by 15%.
Our goal is to increase sales revenues and margin, and our promotional offers are developed to meet this objective. In this case, we wanted to take the customer data analysis one step further, which was possible thanks to Kameleoon’s machine learning algorithms. After a test run, we started the experiment, keeping a close eye on the evolution of conversion rates. The results were very conclusive, the conversion rate was much higher than with manually set up experiments.
Bruno Hétier, Head of Marketing, Allopneus