Movie pay-TV channel Canal+ wanted to increase the number of videos its online visitors watched. It therefore used Kameleoon to A/B test the relevance of personalized video recommendations in the “More videos” section on its website.
Thanks to Kameleoon’s agility and its comprehensive features, we were able to quickly set up an A/B test to check the relevance of personalized recommendations against editorial recommendations as part of our video relaunch strategy. We obtained quick and reliable results, which allowed us to considerably increase the number of page views per visit and to grow online usage. Kameleoon’s easy-to-use tools for creating and analyzing test results were key to driving our strategy in this area.