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Canal+ is a French movies and sports pay-TV channel


Context

Canalplus.fr wanted its visitors to access more additional videos and A/B tested the relevance of personalized video recommendations in its “More videos” section.

Results

Clicks on videos increases by 18%.

Julia Maunier

Thanks to Kameleoon’s agility and numerous options we were able to quickly implement an A/B test and check the relevance of personalized recommendations as opposed to editorial recommendation based on our video-relaunch strategy. We obtained quick and reliable results and were able to increase the number of viewed pages per visit and develop usages on canalplus.fr. Kameleoon’s easy-to-use tools for test implementation and result analysis played an essential role in our strategic orientation.

Julia Maunier, Digital Project Manager, Canal +

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