Marketers understand the importance of A/B Testing to optimizing their site and the experience they offer to consumers.
Yet thanks to simple mistakes a staggering number of people get incorrect results from their testing programs, leading to them taking the wrong decisions, ultimately hitting their revenues.
Don’t fall into the most common A/B Testing traps – download our guide to learn how to deliver compelling results from your testing program.
A staggering number of people doing A/B Tests get imaginary results. In this chapter we cover the mistakes most beginners make when they start out. Things like: they don't have an hypothesis for each test, they don't prioritize, they don't have a process …