To transform visitors into customers, we needed to address the sizing issue. It’s one of the main challenges to online clothing sales—especially with visitors who aren’t yet familiar with our products. In addition to the size guide already present on our product pages, Kameleoon allowed us to easily implement and test a size recommendation widget.
It helps visitors choose the right size, reassures them and facilitates their purchase. This experiment resulted in a 1.47% sales increase and cut our number of returns by 22.8%.
