Success story

IKKS

generates 16.5% more clicks by optimizing its menu

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RETAIL

Context

To help visitors access its I.Code fashion collection more easily, retailer IKKS created a tab directly linking to it on the website’s navigation menu.

And to find the optimal navigation route, the fashion brand then carried out an A/B test to discover where the tab should be to maximize click throughs.

RESULTS

+16.5%

additional clicks

With Kameleoon, we were able to quickly and simply change the order of the menu tabs on the IKKS site in order to increase awareness of our I.Code collection. Kameleoon’s solution also gave us all the tools necessary to analyze our results and improve our website.

Freddy Poux

Web and Technical Project Manager

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