IKKS is a high-end clothing retailer for women, men and children. IKKS has stores in 40 countries and over €300 million in revenue


To help its visitors access the “l-code” collection easier, IKKS added it as a tab on its website's navigation menu. Then, IKKS did an A/B test to determine where the tab should be for a maximum amount of clicks.



Variation B generated 16.5% more clicks on the “I-code” tab.

Freddy Poux

Thanks to Kameleoon, we could easily change the position of tabs on the navigation menu to increase the “I-code” collection exposition. Kameleoon also provided us with all the tools to analyze our results and improve our website.

Freddy Poux, Project manager Web & Technology, IKKS

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