Context
Landing pages are a tried and tested way to welcome, guide then get visitors to convert.
But to maximize lead generation, a landing page must have a crystal clear value proposition that’ll convince your visitors to take action.
Hello bank!, the online direct bank owned by BNP Paribas Group, therefore wanted to redesign one of its main landing pages by A/B testing several optimization hypotheses. As the first step in the bank’s account creation process, the page is particularly important.
