Landing pages are a tried and tested way to welcome, guide then get visitors to convert.
But to maximize lead generation, a landing page must have a crystal clear value proposition that’ll convince your visitors to take action.
Hello bank!, the online direct bank owned by BNP Paribas Group, therefore wanted to redesign one of its main landing pages by A/B testing several optimization hypotheses. As the first step in the bank’s account creation process, the page is particularly important.
On the first landing page in our account creation funnel, we had a lot of traffic but hardly any conversions. So we analyzed user behavior to identify friction points and get optimization ideas.
Kameleoon and Uptilab helped us create a test with 6 variations which resulted in a 23% increase in account creation!