Worldwide insurance group Europ Assistance allows its visitors to buy policies online, and groups them on its website in four distinct areas: "travel", "automobile", "family & home" and "health".
To encourage more visitors to buy, the Europ Assistance team has redesigned the four key landing pages for these areas, by first A / B testing their optimization hypotheses on the "travel" page, before deploying them on the other three.
The travel front page of our site is our main landing page. We wanted to increase its performance through a complete redesign. The challenge was to improve clarity and efficiency, and to help users enter the conversion funnel more easily. Kameleoon enabled us to analyze user behavior and redesign the page based on this analysis, which led to a 250% increase in clicks on the “Purchase” CTA, the first step towards conversion.