A/B testing, an indispensable tool

Today, A/B testing is an integral part of every marketer toolkit. Or at least it should. A/B testing is not that easy to learn, nor to practice properly. Many are those who get fake results without knowing…

And when you go online to try and learn, you usually either get simplistic information with dangerous shortcuts or it gets too complicated, too fast. What gives?

In this free email course, we'll see all aspects of A/B testing you need to know so you can grow your website, one step at a time. You'll soon be making decisions based on actual data, not gut feeling. 

Why this course?

After more than 3 billion visitors tested and 400 companies satisfied with our products and services, we thought it was time we shared our knowledge to help other marketers reach new heights with their websites. Because this is what A/B testing will allow you to do.

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  • Course Overview

  • Lesson 1: What is A/B Testing? (different types of testing and when to use them)
  • Lesson 2: CRO basics you need to know 
  • Lesson 3: The optimization process 
  • Lesson 4: When to stop an A/B test? 
  • Lesson 5: What can you test on your website?
  • Lesson 6: How to analyze your results 
  • Lesson 7: Mistakes to avoid
  • Exam: 20 questions to earn your certification
  • Exercise: Time to put all that you learned into practice and create your first test!

Thomas Sauzedde, Routard.com's CEO (one of France's leader in tourism, with more than 2,5 million monthly unique visitors—and one of our customers), confirmed it: "Our goal was to convert more visitors without hurting their experience on our website. This is exactly why  A/B testing is so important to us: we can test our ideas, virtually remove risk and generate results really fast.

In this free email course, you'll get tried and true knowledge coupled with exclusive spreadsheets or other templates used by our own in-house A/B testing experts.

Enter your email below to become a better (data-driven) marketer!