Dacia’s homepage is the most visited page on its site. That’s why the auto manufacturer wanted to improve usability in order to offer its visitors a better user experience.
It therefore carried out an A/B test on the above the fold home page carousel to determine which graphic elements contributed most to conversions.
Our objective was to encourage visitors to click on the homepage carousel, which redirects them to deeper, information-rich pages. With Kameleoon we quickly and easily set up an A/B test.
This found that a mosaic which showed all information at glance worked better in terms of conversion, increasing click through rates by 116%.