Claudie Pierlot is a high-end fashion brand designed for women, and part of the SMCP group (Sandro, Maje, Claudie Pierlot).


Cross-channel user journeys are both a challenge and a business opportunity for the company. Claudie Pierlot offers two different buyer journeys:

  • buy online or
  • book (and purchase) in a shop.

The brand wanted to offer its users a fluid buyer journey and teted the corresponding CTAs..



Claudie Pierlot saw clicks on “Add to chart” increase by 2%, clicks on “Book in a shop” went up 13%.

Julie Dubec

We wanted to improve our visitors’ user journey. Kameleoon enabled us to A/B test the dissociation of “Add to cart” from “Book in a shop”. By offering our visitors a CTA and a clickable link, we were able to eliminate confusion between the two actions. Clicks on “Add to cart” increased by 2%, the number of bookings in a shop increased by 13%.

Julie Dubec, Head of Digital & CRM, Claudie Pierlot

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