Context
The cross-channel shopping journey is both an opportunity and a challenge for retailers, making it essential to create a relevant user experience for different visitor behaviors.
High end fashion retailer Claudie Pierlot identified two specific buying journeys on its website
• Online shopping
• Online reservation of products that were then purchased in-store.
The brand wanted to test whether the CTAs provided to customers were different enough to guide them along their specific purchasing journeys – online sales or in-store reservation. It used Kameleoon to A/B test its changes.
