Success story

Claudie Pierlot
rethinks its cross-channel strategy and increases in-store product reservations by 13%


The cross-channel shopping journey is both an opportunity and a challenge for retailers, making it essential to create a relevant user experience for different visitor behaviors.

High end fashion retailer Claudie Pierlot identified two specific buying journeys on its website

• Online shopping

• Online reservation of products that were then purchased in-store.

The brand wanted to test whether the CTAs provided to customers were different enough to guide them along their specific purchasing journeys – online sales or in-store reservation. It used Kameleoon to A/B test its changes.


Increase in add to cart
Increase in in-store reservations

When we wanted to improve the user journey for our visitors, Kameleoon allowed us to quickly and easily carry out A/B testing to differentiate making an online purchase from an in-store reservation. By offering visitors a CTA and a clickable link, we were able to eliminate confusion between the two actions. Clicks on “Add to cart” increased by 2%, and the number of online reservations for in-store purchase increased by 13%.

Julie Dubec, 
Digital and CRM Director


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