SUCCESS STORY

Belambra

generates 19% more bookings with a shorter conversion funnel

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TOURISM

Context

As part of increasing sales, holiday company Belambra wanted to improve the user journey for late bookers on its website to ensure they converted right away.

By using Kameleoon, Belambra redesigned its “Let’s go now” page through an A/B test to improve the visibility of offers and to make booking easier.

RESULTS

+19%

Increase bookings

50% of our turnover comes through our website. After analyzing the user journey for late bookers, we could see it needed work if we were to increase online bookings. Thanks to Kameleoon we were able to test this hypothesis quickly and simply, and while we updated this landing page multiple times per week as availability changed, it was simple to update the A/B test at the same time.

Amandine Huart

Merchandiser Marketing Project Manager

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