Success story

Auchan

increases conversion rates by 60% by testing product recommendations

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Industry

Context

Working on visitor segmentation allowed retailer Auchan to show individual consumers the right messages and offers while taking into account the context of each visit.

To do this, it relies on Kameleoon and Target2Sell, two complementary solutions that deliver personalized experiences to its visitors.

RESULTS

+60%

in conversion rates

I’m still impressed by how powerful the Kameleoon and Target2Sell solutions are, technically and technologically, even after using them for 18 months. Their complementary strengths allowed us to dramatically improve our conversion rates.

Akim Demora,

E-commerce Marketing Director

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