Discover 20 A/B Tests and Personalizations ideas illustrated by case studies. Context, goals, implementation, features used, results and learnings will give concrete examples on the practice of A/B Testing and Personalization.
IN THIS EBOOK:
- Renault revamps its conversion funnel
- Histoire d’Or creates a premium product sheet
- Canal + learns about its visitors
- PriceMinister increases its customer loyalty
- PagesJaunes improves the UX of its visitors
More than 20 users (Marketing Directors, Project Managers, E-Commerce Managers, Web Analysts…) share how they improved their conversions through concrete examples.