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Discover 20 A/B Tests and Personalizations ideas illustrated by case studies. Context, goals, implementation, features used, results and learnings will give concrete examples on the practice of A/B Testing and Personalization.


  • Renault revamps its conversion funnelKameleoon_-_20Book
  • Histoire d’Or creates a premium product sheet
  • Canal + learns about its visitors
  • PriceMinister increases its customer loyalty
  • PagesJaunes improves the UX of its visitors

More than 20 users (Marketing Directors, Project Managers, E-Commerce Managers, Web Analysts…) share how they improved their conversions through concrete examples.

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